What we do
Everything you need to turn product information into sales.
Smooshe turns fragmented product information into useful content, tools and digital experiences.
01 — Solution area
Product Intelligence
Understand what is actually in your catalog before anyone writes a word of content.
- Catalog analysis
- Product data quality
- Attribute analysis
- Taxonomy
- Product matching
- Product relationships
- Data normalization
02 — Solution area
Product Content
The content a buyer needs to choose your product instead of guessing at it.
- Product descriptions
- Technical summaries
- Features & benefits
- Applications
- Specifications
- FAQs
- Comparisons
- SEO content
03 — Solution area
Digital Commerce
Product experiences that let people find and configure complex products without calling you.
- Product pages
- Ecommerce content
- Search
- Product selectors
- Product finders
- Comparison tools
04 — Solution area
Channel Enablement
Give every distributor, dealer and rep the same accurate product information you use yourself.
- Distributor content
- Dealer content
- Rep enablement
- Sales enablement
- Product syndication
- Channel-specific content
05 — Solution area
AI & Digital Readiness
Make your products legible to the search engines and AI systems buyers now start with.
- Search readiness
- AI-readable product information
- Product-content scoring
- Digital product readiness
- Content quality monitoring
How the work runs
Five steps, whichever solution area you start in.
Solution areas describe outcomes. The delivery arc underneath them is the same every time.
- 01
Understand
Bring together product information from the systems and files you already have.
- 02
Structure
Organize products, categories, attributes, applications, specifications, relationships and supporting information.
- 03
Enrich
Identify gaps and create the content needed to make products easier to understand and sell.
- 04
Activate
Turn structured product information into the pages, tools and channel content that carry it to market.
- 05
Maintain
Keep product information and content current as products, specifications and channels change.
Not sure which area you need first?
The Product Readiness Score scores your catalog across all of them, so the biggest opportunity picks itself.