About
Industrial and technical products are complex. Selling them shouldn’t be.
Companies have enormous amounts of product knowledge. The challenge is turning that knowledge into the content and tools customers actually need.
Smooshe combines technology, automation and product-content expertise to make that process faster, easier and more scalable.
Our goal is simple
Make every product easier to find, understand and buy.
Who we're built for
Not one industry. One characteristic: product complexity.
Smooshe is defined by the problem, not the vertical. The strongest customers share the same set of conditions whatever they happen to make or distribute.
- Large product catalogs
- Complex technical information
- Many product attributes
- Multiple product variants
- Multiple sales channels
- Distributor, dealer and rep networks
- Frequent product changes
- Fragmented product information
- Lean product-content or marketing teams
Initial market focus
Industrial and technical product markets
- Electrical
- Plumbing
- HVAC
- Building products
- MRO
- Tools
- Safety
- Industrial components
- Pumps
- Valves
- Automation
- Controls
- Construction products
- Specialty technical products
These markets are the beachhead, not the boundary. The business expands into other complex-product categories as the strongest opportunities are validated.
What we believe
Complex products create complex product-information problems.
That combination — complex products, large catalogs, fragmented information, multiple sales channels, limited resources — is the market Smooshe is built to solve.
- Who
- Manufacturers | Distributors | Agencies & Reps
- What
- Smooshe turns fragmented product information into useful content, tools and digital experiences.
- Outcome
- Products become easier to find, understand and buy.
Where to go next