Manufacturers · Distributors · Agencies & Reps
Turn product information into sales.
Smooshe turns complex product information into the content, digital tools and channel experiences that help products get found, understood and bought.
No software installation. No implementation. No obligation.
Built for companies with complex product catalogs.
Thousands of products. Technical specifications. Multiple channels. Multiple customers.
Smooshe helps turn all of that complexity into something your customers and sales channels can actually use.
The problem
Your products are better than your product information.
Your company knows everything about your products. Your customers don’t.
What a buyer needs to know
- What the product is
- What it does
- Where to use it
- How it compares
- What it works with
- What specifications matter
- How to install it
- Where to buy it
Where that information actually lives
- ERP
- PIM
- DAM
- PLM
- Excel
- CSV
- PDFs
- Websites
- Engineering documents
- Product catalogs
- Images
- Sales materials
- People
Scattered across systems, spreadsheets, PDFs, websites and people — each one holding a piece of the answer and none of them holding all of it.
The result
Products are harder to find.
Products are harder to understand.
Products are harder to sell.
Catalog transformation
Messy product information in. Something a customer can buy from out.
This is the shape most product data arrives in — an item number, an abbreviated description and a lot of empty fields. Here is what comes back.
4 in Wafer Butterfly Valve, 316 SS Body, EPDM Seat, Lever Operated
Bidirectional wafer-style butterfly valve rated to 200 psi with a CF8M stainless body and EPDM resilient seat. The 10-position lever gives repeatable throttling between full open and close, and API 609 face-to-face dimensions let it drop into existing ANSI Class 150 flanged runs without repiping.
Standards referenced
Applications
- Chilled and condenser water isolation in HVAC plant rooms
- CIP and process water lines in food and beverage
- Cooling tower makeup and bypass service
Paste a product page. Watch it happen. About 30 seconds.
The Smooshe solution
From product information to product sales.
Smooshe combines automation, AI and human expertise to transform product information into useful, structured and channel-ready content.
Understand
01Bring together product information from the systems and files you already have.
ERP | PIM | DAM | Excel | CSV | PDF | Website | Catalog
Structure
02Organize products, categories, attributes, applications, specifications, relationships and supporting information.
Taxonomy · Normalization · Relationships · Data models
Enrich
03Identify gaps and create the content needed to make products easier to understand and sell.
Gaps flagged, never invented
Activate
04Turn structured product information into the pages, tools and channel content that carry it to market.
Website · Ecommerce · Distributors · Sales · Search · AI
Maintain
05Keep product information and content current as products, specifications and channels change.
Continuous updates
What activation produces
- Product pages
- Ecommerce content
- Distributor content
- Sales tools
- Marketing content
- Product selectors
- Comparison tools
- Application guides
- Search-ready content
- AI-ready product information
Who we help
One product ecosystem. Three ways to win.
Complex products create complex product-information problems.
Manufacturers
Turn your product catalog into a digital sales engine.
Smooshe helps turn your product information into complete, consistent and channel-ready content that helps your products sell.
ManufacturersDistributors
Turn supplier product data into a better buying experience.
You manage information from hundreds or thousands of manufacturers. Smooshe helps turn fragmented supplier data into consistent, searchable and useful product information.
DistributorsAgencies & Reps
Serve more product-based clients without adding headcount.
Your clients have thousands of SKUs. Smooshe gives you the product-content engine to handle the complexity behind them.
Agencies & RepsThe Smooshe difference
Not another PIM. Not another agency.
Smooshe sits between your product information and the channels that need to use it. You don’t necessarily need to replace your existing systems — Smooshe helps make the information you already have more useful.
Existing systems
- ERP
- PIM
- DAM
- PLM
- Spreadsheets
- Documents
Smooshe
Understand · Structure · Enrich · Create · Activate
Sales channels
- Website
- Ecommerce
- Distributors
- Dealers
- Reps
- Marketplaces
- Search
- AI
Easier to find
Structured, complete product information is what search engines, marketplace filters and AI assistants can actually read.
Easier to understand
Specifications, applications and comparisons answer the questions that otherwise become a phone call to your inside-sales team.
Easier to buy
Every channel — your site, your distributors, your reps — carries the same accurate product story.
Free Product Readiness Score
How ready is your product catalog for digital commerce?
Your catalog may contain thousands of products. But how many are actually ready to be found, understood and sold digitally?
Smooshe can analyze your product information and identify the biggest opportunities.
No software installation. No implementation. No obligation.
The score evaluates areas including
- Product completeness
- Technical information
- Attributes
- Taxonomy
- Product descriptions
- Applications
- Digital assets
- Searchability
- Ecommerce readiness
- Channel readiness
- AI readiness
Manufacturers. Distributors. Agencies & Reps.
Turn product information into sales.
Product content, digital tools and channel enablement for companies with complex product catalogs.