CORVANTA · B2B GROWTH COMPANY
B2B Growth.
Executed.
Your products are ready. Your sales team is ready. Your market is ready.
We build the systems, campaigns, content, technology and commercial infrastructure that turn strategy into growth.
YOU BRING THE OBJECTIVE. WE GET IT DONE.
CORVANTA LIVE
BUILDINGIndustrial Demand Engine
LAUNCHINGProduct Campaign
CREATINGTechnical Content
ACTIVATINGChannel Partners
OPTIMIZINGLead Generation
BUILDINGIndustrial Demand Engine
LAUNCHINGProduct Campaign
CREATINGTechnical Content
ACTIVATINGChannel Partners
OPTIMIZINGLead Generation
PLATES 01–12
The Work Wall
Twelve artifacts from Corvanta Labs concept programs. Not a service list. The actual things we ship, at the fidelity we ship them.
01 · SEARCH ADNORTHSTAR
variable speed drive for water treatment pumps
Sponsorednorthstarindustrial.com/vsd
Variable Speed Drives, Sized for Your Load
Match a drive to your pump curve in 60 seconds. Spec sheets, CAD files and ROI model included.
Application FinderSpec SheetsFind a Distributor
SPEC-STAGE INTENT · 340 KEYWORDS · CPC $6.10 MODELED
02 · LINKEDINBOSCH
Bosch Professional
Promoted · 48,204 followers
Your crew runs on one battery platform. Your tools should too. See the 18V compatibility map before you buy your next kit.
18V SYSTEM
ONE BATTERY.
41 TOOLS.
Compatibility Map →1.8% CTR · 312 leads
TRADE LICENCE + 50–500 EMPLOYEE TARGETING
03 · NURTURE EMAILNORTHSTAR
Sizing your VSD for peak load
Applications Engineering · Northstar Industrial
You downloaded the water-treatment spec sheet last week. Most engineers hit the same question next: what happens to efficiency at 40% duty.
The curve is on page 3 of the sizing guide.
OPEN THE SIZING GUIDE
STEP 2 OF 4 · CRM-TRIGGERED ON DOWNLOAD · 38.2% OPEN
04 · APPLICATION LANDING PAGENORTHSTAR
northstarindustrial.com/applications/water-treatment
APPLICATION · MUNICIPAL WATER TREATMENT
Variable Speed Drives for Water Treatment
Built for continuous duty, chlorinated environments and NEMA 4X enclosure requirements.
FLOW RANGE120–4,800 GPM
TURNDOWN20:1
ENCLOSURENEMA 4X / IP66
STANDARDSUL 508C · IEEE 519
Application Finder
Three inputs. One drive recommendation.
FLOW (GPM)
2,400
HEAD (FT)
160
DUTY CYCLE
Continuous
MATCH MY SPEC →
ONE OF 12 APPLICATION PAGES · 9.4% FORM CONVERSION MODELED
05 · CRM WORKFLOWNORTHSTAR
TRIGGER
form.submit = spec_sheet_download
SCORE
account_fit × content_depth
if score ≥ 70 → sales_ready
ROUTE
territory → SDR queue
else → distributor_of_record
NOTIFY
slack #pipeline + task in CRM
4-STAGE AUTOMATION · 11 MIN AVG TIME TO FIRST TOUCH
06 · DEALER LOCATORBOSCH
Denver, CO 80202 · 18V System
3 DEALERS WITHIN 12 MILES
Metro Tool & Supply4.2 mi · in stock
Jobsite Depot7.8 mi · in stock
Front Range Trade11.4 mi · order
RESERVE FOR PICKUP →
3.1K SEARCHES/MO · 18% SEARCH → DEALER VISIT
07 · SALES BATTLECARDTECH LAUNCH
Composite Bonding Film vs. Incumbent
SPEC
OURS
THEIRS
Bond strength
4,100 psi
3,250 psi
Cure time
22 min
45 min
Temp range
−40→180°C
−20→140°C
Surface prep
Abrade only
Primer req.
BUILT FOR THE REP'S FIRST TECHNICAL CALL
08 · TECHNICAL ARTICLEBOSCH
FIELD GUIDE · 2,400 WORDS
Choosing a Battery Platform for a Multi-Trade Crew
A crew running electrical, HVAC and finish work draws on the same batteries all day. Runtime under load matters more than headline amp-hours. Here is how the three common platforms behave at 70% duty across a nine-hour day.
CONTINUE READING →
TARGET: "CORDLESS TOOL PLATFORM COMPARISON"
09 · PROGRAM DASHBOARDBOSCH · CHANNEL
WEEK 01DEALER-SOURCED LEADS PER WEEK · ILLUSTRATIVEWEEK 16
10 · DISTRIBUTOR KITBOSCH
Co-Branded Activation Kit
Co-branded launch poster24×36 IN
Counter display cardA5
Local campaign templates6 SIZES
Trade email templateHTML
Compatibility map handout2PP
MDF claim one-pagerPDF
MDF-FUNDED · 50-DEALER PILOT WAVE
11 · ABM SEQUENCENORTHSTAR
D 01
LinkedIn impression
Compatibility map creative to spec engineers
D 03
Technical article retarget
Sizing guide, no form gate
D 06
Application page visit
Tracked to account, fit score updated
D 08
Spec sheet download
Enters 4-step nurture, CRM task created
D 12
SDR call attempt
Talk track references the exact application viewed
4,800 TARGET ACCOUNTS · TIERED BY FIT SCORE
12 · LAUNCH PLANTECH LAUNCH
WEEK 01
Market and competitive research
WEEK 02
Positioning and message architecture
WEEK 03
Creative and campaign concepts
WEEK 04
Product page, content and sales assets built
WEEK 05
Launch into market
WEEK 06–12
Measure, learn, optimize
CONCEPT · 12-WEEK RUN
CORVANTA LABS · Concept work built from publicly available information for illustrative purposes. Not client engagements. Bosch is referenced as a concept subject only. All other subjects anonymized. Figures are modeled, not observed.
B2B companies don't have a strategy problem. They have an execution problem.
The strategy exists. The products exist. The sales team exists. The opportunities exist.
But there are never enough people to execute everything required to capture them.
Corvanta becomes the execution layer between your commercial strategy and the market.
STRATEGY
CORVANTA
EXECUTION
MARKET
PIPELINE
PICK AN OBJECTIVE
The Execution Desk
Six objectives we get hired for. Each one opens the actual scope, the artifacts it produces and where it shows up on the work wall.
01 · Generate Demand
Build a predictable pipeline of qualified B2B opportunities, from account targeting through to a sales-ready handoff.
WHAT WE SHIP
ICP and account targeting
Paid search and LinkedIn
ABM sequences
Application landing pages
Technical content
Nurture and CRM workflow
EVIDENCE ON THE WALL
PLATES 01, 03, 04, 05, 11
A 4,800-account program: search and LinkedIn into 12 application pages, CRM-scored, routed to SDR in 11 minutes.
Strategy is only the beginning.
01
Discover
Market, customer and competitive intelligence
02
Define
Strategy, positioning and priorities
03
Build
Web, content, campaigns and systems
04
Launch
Put everything into market
05
Operate
Run the programs
06
Optimize
Measure, learn, improve
CORVANTA LABSCONCEPT PROJECT
DOSSIER 01 · BOSCH
Professional Trades Growth Engine
Turn a fragmented distributor and dealer network into a coordinated demand-generation channel for the professional trades. Concept execution based on publicly available information. Not a Bosch engagement.
AUDIENCE
CAMPAIGN
DIGITAL
CHANNEL
ANALYTICS
AUDIENCE
Contractors, electricians, plumbers, HVAC and construction professionals buying through a dealer network they already trust.
Buys on jobsite reliability, not spec sheets
Decides in the aisle or on the truck
Dealer recommendation carries the sale
Platform lock-in is the real purchase
AUDIENCE MODEL
Four trades, one battery decision
The buying unit is the crew lead, not procurement. The campaign talks about the crew, not the tool.
PRIMARY TRADES4
CREW SIZE TARGET5–40
DEALER-INFLUENCED71%
FICTIONAL CUSTOMERILLUSTRATIVE CASE
Northstar Industrial
Industrial pump manufacturer. $80M revenue, North America, 35-person sales organization, 150 distributors.
Most demand comes from existing relationships. Digital demand generation is fragmented. Objective: build a scalable demand engine.
4,800
TARGET ACCOUNTS
Tiered by fit score, three ABM waves
40
TECHNICAL ASSETS
Sizing guides, application notes, case studies
12
APPLICATION PAGES
One per industrial application, spec-first
50
DISTRIBUTOR PROGRAM
Lead routing and co-marketing activation
ILLUSTRATIVE PLANNING MODEL. NOT ACTUAL CUSTOMER PERFORMANCE.
The Control Room
DEMO ENVIRONMENT11:42
Landing page published
INDUSTRIAL PUMP APPLICATION
11:36
14 target accounts entered ABM sequence
WAVE 02
11:22
Sales toolkit completed
TRADES CHANNEL
11:08
Search campaign launched
340 KEYWORDS
10:54
Distributor campaign scheduled
50 DEALERS
We build around the buyer.
AWARENESS
CONSIDERATION
EVALUATION
PURCHASE
EXPANSION
BUYER IS DOING
Searches a problem, not a product
Reads industry media
Asks a peer or a distributor
Sees the platform argument on social
CORVANTA IS EXECUTING
Search and social capture
Technical content built for the question
Industry media placement
Retargeting audiences seeded
One objective. Whatever team it takes.
You don't manage six agencies and twelve freelancers. Corvanta assembles the execution team around the objective.
STRATEGY
Growth Lead
Market Intelligence
Product Marketing
SALES
Enablement
CRM
Automation
DATA
Analytics
Attribution
AI
Hire us for what needs to get done.
PROJECT
A defined deliverable.
Launch our new website.
PROGRAM
A commercial objective.
Build our demand engine.
EMBEDDED TEAM
An ongoing growth organization.
Become our outsourced B2B growth team.
Have something that needs to get done?
Don't send us a marketing brief.
Tell us what you're trying to accomplish.
A SMOOSHE COMPANYCORVANTA · B2B GROWTH. EXECUTED.