Engagements
Priced per catalog, not per seat
This is a delivery service, not a subscription you forget to cancel. You buy a finished, reviewed, import-ready set of records — and you start by getting one for free.
Catalog Diagnostic
Free
one-off · 1 week
We sample 100–500 SKUs from your catalog and hand back a gap heat map showing exactly where the content debt sits.
- 100–500 SKU sample audit
- Content gap heat map by category
- Thin / duplicate / missing scoring
- Estimated revenue exposure on the long tail
- No contract, no system access
Pilot
$15K – $25K
per engagement · 3–4 weeks
One category, end to end. Proves the quality bar with your own SKUs before you commit to the full catalog.
- 1,000–2,000 SKUs enriched
- Knowledge graph built for your category
- Descriptions, specs and SEO metadata
- SME review loop with your engineers
- Import-ready files for your platform
Scale
$75K – $150K
per engagement · 6–10 weeks
The long tail, cleared. Full catalog enrichment plus syndication-ready output for your distributor channels.
- 10,000–50,000 SKUs enriched
- Multi-category knowledge graphs
- Syndication setup (Salsify, Syndigo)
- Spec sheets and PDF data sheets
- Cross-sell and compatibility matrices
Ongoing
$8K – $15K
per month · retainer
Keeps the catalog from decaying again. New SKUs onboarded as they launch, existing content refreshed on a cycle.
- New SKU onboarding
- Quarterly content refresh
- Seasonal and promotional copy
- Standards and spec updates
- Channel format maintenance
The alternative math
What clearing the long tail costs the other ways
These numbers are why the content layer stays empty. Every available option is either too slow, too expensive per unit, or too unreliable to publish.
| Approach | Realistic throughput | Cost basis | Where it breaks |
|---|---|---|---|
| In-house team | ~600 SKUs / person / year | $65K–$95K per head, loaded | The people who know the products best are also the people who least want to write 8,000 descriptions. Attrition resets institutional knowledge. |
| Industrial marketing agency | ~50 SKUs / quarter | $150–$225 / hour | Excellent at brand narrative and campaign work. Structurally incapable of clearing a long tail — the unit economics never close. |
| Generic AI writer | Effectively unlimited | $50–$500 / month | Fluent, confident, and wrong about specifications. One invented pressure rating discredits the entire catalog with the buyers who matter. |
| Smooshe | 10,000–50,000 SKUs / engagement | $15K pilot → $75K–$150K scale | Spec-anchored, guardrailed, SME-reviewed — and delivered in weeks. |
Founding clients
Two to three pilots at half price
We are taking a small number of founding engagements at a 50% discount in exchange for a case study and a reference call. If you have a category that is visibly hurting you and you are willing to be named, say so in the audit request.